Implementing this workflow will help you to stay up-to-date with your competitors and possibly outperform them when executed correctly. To facilitate access to your documentation, you can consider creating an educational space for your development team on your shared workspace – wherever that might be. Since 2002, I have been working as a web developer and gradually moved into SEO over time. Beginning in 2014, I began working full time in SEO, mostly focusing on the technical side of things.He …

The first place to find gaps in your analysis is by looking at your competitors. It’s here that a keyword clustering tool can drastically improve and streamline the process. A key part of the process, (that most tools don’t service), is keyword clustering. Most marketers have a slow and laborious gap analysis workflow that doesn’t even uncover all the ‘gaps’. The responses you get to your market research survey will provide you with a treasure trove of content ideas, all …

It’s not only unpractical but also useless because those pages have a lot of traffic as they are, and it’s better to have deep links to strengthen your internal links. Another “joy” of the over-optimization game is taking abuse of irrelevant keywords just to rank. Just to make myself clear let’s say you like to play poker, but we know you are bluffing, just like your visitors will do when they enter your site, and they will run like bats out …

Aside from the penalties from Google and other search engines, content spinning results in a massive drop in search rankings. Keyword stuffing is the process of using the same keywords over and over again in a website’s content. There are two kinds of keyword stuffing, these are visible and invisible. Visible keyword stuffing uses words or phrases that are not relevant to the topic. When Google detects black hat SEO techniques, it will usually punish the website through a manual …