Implementing this workflow will help you to stay up-to-date with your competitors and possibly outperform them when executed correctly. To facilitate access to your documentation, you can consider creating an educational space for your development team on your shared workspace – wherever that might be. Since 2002, I have been working as a web developer and gradually moved into SEO over time. Beginning in 2014, I began working full time in SEO, mostly focusing on the technical side of things.He …

The first place to find gaps in your analysis is by looking at your competitors. It’s here that a keyword clustering tool can drastically improve and streamline the process. A key part of the process, (that most tools don’t service), is keyword clustering. Most marketers have a slow and laborious gap analysis workflow that doesn’t even uncover all the ‘gaps’. The responses you get to your market research survey will provide you with a treasure trove of content ideas, all …

It’s not only unpractical but also useless because those pages have a lot of traffic as they are, and it’s better to have deep links to strengthen your internal links. Another “joy” of the over-optimization game is taking abuse of irrelevant keywords just to rank. Just to make myself clear let’s say you like to play poker, but we know you are bluffing, just like your visitors will do when they enter your site, and they will run like bats out …

Aside from the penalties from Google and other search engines, content spinning results in a massive drop in search rankings. Keyword stuffing is the process of using the same keywords over and over again in a website’s content. There are two kinds of keyword stuffing, these are visible and invisible. Visible keyword stuffing uses words or phrases that are not relevant to the topic. When Google detects black hat SEO techniques, it will usually punish the website through a manual …

You can utilize the insights you gain through a comprehensive review to improve your marketing efforts. You have a brand or perhaps you want to build up your own personal brand. Times are changing quickly and you can provide content in a variety of ways. This episode is for anyone who’s been looking to create or has been creating news, blogs, articles, podcast, and videos.Hopefully you have customers that love you and if you do, why haven’t you leveraged them …

In this article, you will learn what a LinkedIn group is, how it functions, and how to get the most out of your LinkedIn groups. Yoast SEO includes several checks and features to help you improve your internal linking. When you’ve written various articles about a certain topic, you should contextually link them. Run by Aussie Warren Wheeler of amninjas.com, the AMNinjas group is a great place to congregate with fellow affiliate marketers to connect and help each other succeed. …

Speaker, writer and trainer Casey Markee is the founder of digital consultancy company, MediaWyse. He is a well-known SEO professional with 20 plus years of experience. Casey has trained SEO teams on five different continents.Customers love to see the proof in the pudding with hard data and inarguable facts. Offer a bit of future framing to show where they could be with the same methods or products applied. Typically, these are light, value-driven strategies or frameworks that share enough information …

Paying for these kinds of services will result in extremely low return on your marketing dollars. Private Blog Networks (PBNs) are a popular Black Hat SEO tactic. They are a network of websites owned by the same person or company. The purpose of a PBN is to link back to your main website, which can help improve your website’s ranking on Google. Over-using H1 tags just makes your website look spammy to the search engines.Unfortunately, adding keywords that don’t have …